What is this
This article page has fewer than 300 words of text content. Pages with very little content are considered "thin content" by Google — meaning they don't provide enough value to rank well.
Why it matters
Google's quality guidelines explicitly flag thin content as a ranking risk. Pages with too little content may be suppressed from search results or contribute to a site-wide quality penalty.
Business impact
Low-content articles rank poorly for most search queries. More importantly, a high number of thin content pages can hurt the ranking of your entire site, not just the individual pages.
How to fix
1. Ask content managers to expand thin articles with additional context, background, expert quotes, or related information. Aim for at least 400–600 words for news articles. 2. If the article covers a topic that doesn't warrant more content, consider noindexing it to protect site quality. 3. Consult the SEO team about the best threshold for your audience.
Who to involve
Content Manager + SEO Team · Effort: High · Urgency: This month
Success criteria
Re-crawl shows all indexed articles have 300+ words of content.