Gallery pages with no social share image — links look broken on Facebook
Owner: Photo desk
What is this
This page has no Open Graph image — the picture that appears when someone shares this link on Facebook, Twitter, LinkedIn, WhatsApp, or other social networks.
Why it matters
When people share articles on social media, the image is the single biggest factor in whether others click. Pages without an og:image either show no image at all or pull an irrelevant image from the page.
Business impact
Articles shared without images receive on average 3–5x fewer clicks from social media. For a news publisher where social sharing is a major traffic source, this directly affects referral traffic and brand perception.
How to fix
1. Ask content managers to add a featured image to every article in the CMS. 2. Ask the developer to make sure the CMS automatically outputs the og:image tag using the featured/hero image. 3. For template pages, a default branded image should be set as a fallback.
Who to involve
Content Manager + Developer · Effort: Low · Urgency: This week
Success criteria
Re-crawl shows all indexed article and section pages have a valid og:image tag.